Anyone in business will tell you that the best advertising is word of mouth. Tell all of your friends and acquaintances that your horse is for sale.
Advertise your horse for sale in local feed and tack shops. You’ll usually find a bulletin board at farm supply and horse equipment stores. Make up a flyer on your computer, or neatly by hand. Print out a flattering photo to go on it. Make it so your phone number is easy to tear off and take along.
Advertise in local horse magazines and newspapers. Most will charge a fee. I’m not a fan of advertising horses in ‘bargain hunter’ publications. I don’t know that I’d want to sell my horse to someone whose first criterion is ‘bargain’.
Contact local riding stables. They may know of a student looking for a horse for sale, or have a bulletin board you can post a flyer on.
If you’re at a horse show or other event, post a flyer beside your horse for sale, either on a stall door, or maybe on the side of your trailer.
Contact a reputable dealer. Not all dealers are sneaky, greedy people who will take your horse to the next auction where it might end up in a truck load of horses bound for who-knows-where. But if you’re really in a bind, a reputable dealer may be able to find a good home for your horse while giving you a reasonable price. Just be careful when going this route.
Internet advertising is very popular and there is a plethora of horse classified sites. These sites are searchable and reach a very wide number of people. Internet advertising can be tricky too. Often you get a lot of what I call ‘tire kickers’; people who just like to dream, look at pictures and ask questions. Many contacts from internet horse ad sites are unproductive. There are also a number of scams to be aware of. Internet sites often offer free text ads, and charge for extras like private messaging, photos, bold text and other features.